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Edithmarcel is a brand born in 2015 from the collaboration of Andrea Masato and Gianluca Ferracin, who met at the IUAV University of Venice, where the former studied fashion and the latter architecture.

They walked the runway for the first time in 2019 at the men's Fashion Week in Milan, immediately exhibiting their unique perspective. Far from the street style and extra-large sportswear usually linked to a fairy tale concept, the brand offers a delicate style, in which each dress adapts to the personality of the wearer.

The name they chose is a hymn to two characters from the twentieth century and their love story: Edith stands for Edith Piaf and Marcel for Marcel Cerdan, who loved each other deeply, but whose relationship was broken by a tragic accident. Edith was a French singer-songwriter, cabaret performer and film actress, with a tiny body due to her deep voice. Marcel Cerdan was instead a French professional boxer and world middleweight champion. Their bodies were really different from each other and this is the aspect that most interested Andrea and Gianluca: the contrast of the bodies that embodies the essence of their brand. This choice is studied in detail: the same font used for the brand is used in the feminine for Edith and in the masculine for Marcel, in order to share their inclusive vision.

Their project, as Andrea likes to call it, is always being updated and is enriched with details over time. The creative process never remains static and fixed on the same philosophy, but aims to evolve trying to absorb the stimuli of society. At the base, however, there is the desire to dress both men and women, or whatever the way a person may feel, aiming for the correct fit of the bodies that decide to wear their clothes and helping them to express themselves without restrictions, but with more fluency, more freedom and more fluidly.

The brand carries on a precise code of ethics and quality values ​​that include principles such as respect, equity, full transparency and the aim to grow productive relations with all the people working in the production chain. Edithmarcel commits itself in supervising and improving the environmental impact of all production and distribution processes, through renewable energies and low-impact materials.

All their creations are born from the mixture of many factors, such as art, cinema and current events, without being linked to an inspirational source more than another; everything develops as the result of a profound search for what surrounds them. Despite having different backgrounds, they are able to maintain a balance based on trust for which we often rely on the skills and knowledge of the other to arrive at an optimal result. The latest collection, for example, has references to the work of Demna Gvsalia from Balenciaga and the 1999 film Matrix written and directed by brothers Andy and Larry Wachowski.

Andrea tells me that the press was immediately enthusiastic about their brand and the philosophy inherent in it, thanks to which they managed to gain a certain notoriety in Italy but also abroad, where the response to this style is much higher. On the contrary, it was trying to conquer the market, because buyers have not always shown themselves to be “open” to genderless fashion.

Although there is a market open to more inclusive forms, the Italian one still remains confined to its comfort zone, not always capable of overcoming cultural stereotypes related to gender and aim towards a product that can wear both kinds of bodies.

Large groups of adolescents and non-adolescents, mainly from America and northern Europe, choose to follow an agender fashion, because they are suffocated by gender homologation or because more specifically they feel they have a non-binary gender identity, which cannot be adequately represented by the choice between "man" and "woman".

EdithMarcel is therefore defined as a brand without borders, because it is constantly open to inclusiveness and the breaking of physical and mental stereotypes.

Covid-19 and the pandemic that followed have not been able to hinder their creativity and their numerous projects, which they continue to work incessantly on, even if the economic crisis tends to penalize emerging brands more in sales, because the stores they tend to invest in those already known and established. This does not demoralize them and they know that there will soon be a new splendor.