OLIVIERO TOSCANI

Oliviero Toscani has worked with many brands during his career, but the longest-running collaboration, now over, was with Benetton, giving life to advertising campaigns with a particular interest in the diversity.

It is difficult to separate Toscani's fashion editorial work from advertising, the great novelty of his approach to advertising photography in fact consists in drawing heavily on the social problems of the moment and inserting them in the glossy pages of advertising. 

The photographer's research is directed towards exalting the variety of the human form and unique details, which reveal the essence of each of us. Toscani deals with issues such as racial equality, the mafia, the fight against homophobia, the fight against the spread of AIDS, the search for peace, the abolition of the death penalty.